ZAFIA · SOFT LAUNCH · PARIS

Paris, 15 August. Our first evening.

Zafia was main sponsor of the Paris International Silk Road Festival Fashion Show.

The evening, in pictures

Zafia saffron in a glass bowl on the Zafia table in Paris
Zafia brand cards beside a bowl of saffron and saffron tea
The Zafia table during the show, with cards, vials and tea
Two guests looking closely at Zafia saffron during the evening
Saffron vials and the card reading Handpicked. Hand-graded.
Yama offering a guest a taste of Zafia saffron

Photos: Saday Honar Production

The Silk Road ran through Herat. For centuries, fabric, spice and stories passed one another there. In August, some of that came together again, in Paris.

Thirty models walked in clothing from their own culture. The room was full of Afghan diaspora. This was not a product launch. It was an evening where people showed where they come from instead of explaining it.

We dedicate this brand to what was in that room. To the women who pick the saffron in Herat, and to everyone who keeps their roots while starting again somewhere else.

What we mostly brought home from Paris were conversations. Chefs, hosts and people from the diaspora told us what they want Zafia to be — and we are building the next steps together with them.

Our saffron comes from Herat